Trademarks & IP
What is IP? Intellectual Property is the intangible assets of value such as ideas and concepts. While you can express some ideas and concepts on paper or other tangible form, the idea and concept itself will forever remain Intellectual Property. Because you can’t simple protect this property by lock and key like tangible assets, it is vulnerable to compromise if the necessary steps aren’t taken. Copyright, Trademark, Patent, and specific contracts are the means of protecting Intellectual Property.
What is a Trademark? A trademark is legal protection of a word, phrase, design, or combination thereof that represents a company or product. When a trademark is properly registered, it prevents others from using similar words or designs that may confuse consumers as to the origin of the product or service related to the registered trademark. Not all marks will be registerable, and some will be afforded greater protection than others. Some of the variables that determine the strength of trademark and ability to register the trademark include the descriptiveness of the mark, the likelihood of confusion with an existing mark, and whether the mark is fanciful or arbitrary.