Combined, the beauty and skincare industry is estimated to be a $532 billion dollar global industry, of which America makes up 20% of that market share (Forbes), and the skincare…

Unfortunately, scams are a part of life, and scammers are always adopting new techniques and seizing new opportunities to prey on unsuspecting victims. The internet has made access to victims…

Choose the Best Name for your Brand – The Trademark Spectrum of Strength Choosing a name for your business or brand is a huge decision. Of course, you will want…

As an attorney and entrepreneur with a passion for supporting other entrepreneurs and business owners, I know that now is a more critical time than ever to be bringing valuable…

Times are changing. There is no way for us, as entrepreneurial business owners, not to acknowledge the marketplace has changed. As entrepreneurs, most of us are not lacking in drive…

Never “Christmas-Tree” a test, or your business messaging. Being wishy washy is a very dangerous thing. You may have heard people raving about clarity of vision, and there’s more than…

For those of us who still choose to enjoy a delicious Chick-Fil-A sandwich or nuggets from time to time, know that it seems like the craving always kicks on a…

With St. Patrick’s Day right around the corner, many Americans are likely looking forward to having a few adult beverages. Some will indulge at their local pubs, or fill up…

As an entrepreneur, your business is everything. Whether your business is in its fledgling stages or you are already at the next level and hiring your second, third, or fourth…