On the Blog

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Crisis to Opportunity: How COVID-19 Can Fuel Innovation

By Erica Diangelo | Jun 2, 2020

Few people have gone unaffected by COVID-19. Despite the humanitarian and economic costs, however, savvy entrepreneurs can use the crisis as an opportunity to grow. Changing social and economic realities…

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General Data Protection Regulation

By Erica Diangelo | Jun 1, 2020

Keep Data Private: We’ll Assist You with Data Protection for Your Business Data is transferred all around the planet every day. Now more than ever, it’s vital to stay up-to-date…

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Branding Tips for the Beauty & Skincare Industry

By Erica Diangelo | May 13, 2020

Combined, the beauty and skincare industry is estimated to be a $532 billion dollar global industry, of which America makes up 20% of that market share (Forbes), and the skincare…

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4 New Online Scams During Covid-19 and How to Protect Yourself

By Erica Diangelo | May 12, 2020

Unfortunately, scams are a part of life, and scammers are always adopting new techniques and seizing new opportunities to prey on unsuspecting victims. The internet has made access to victims…

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Trademark Spectrum of Strength

By Erica Diangelo | Apr 30, 2020

Choose the Best Name for your Brand – The Trademark Spectrum of Strength Choosing a name for your business or brand is a huge decision. Of course, you will want…

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Business Communication During COVID-19 & Beyond

By Erica Diangelo | Apr 15, 2020

As an attorney and entrepreneur with a passion for supporting other entrepreneurs and business owners, I know that now is a more critical time than ever to be bringing valuable…

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Protect Your Business In Remote Work Environments

By Erica Diangelo | Apr 15, 2020

Times are changing. There is no way for us, as entrepreneurial business owners, not to acknowledge the marketplace has changed. As entrepreneurs, most of us are not lacking in drive…

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Never Christmas Tree a Test

By Erica Diangelo | Apr 1, 2020

Never “Christmas-Tree” a test, or your business messaging. Being wishy washy is a very dangerous thing. You may have heard people raving about clarity of vision, and there’s more than…

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The Chick-Fil-A effect

By Erica Diangelo | Apr 1, 2020

For those of us who still choose to enjoy a delicious Chick-Fil-A sandwich or nuggets from time to time, know that it seems like the craving always kicks on a…

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