makeup products

Branding Tips for the Beauty & Skincare Industry

By Erica Diangelo | May 13, 2020

Combined, the beauty and skincare industry is estimated to be a $532 billion dollar global industry, of which America makes up 20% of that market share (Forbes), and the skincare…

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business owner working on computer

4 New Online Scams During Covid-19 and How to Protect Yourself

By Erica Diangelo | May 12, 2020

Unfortunately, scams are a part of life, and scammers are always adopting new techniques and seizing new opportunities to prey on unsuspecting victims. The internet has made access to victims…

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sign that says how to name your business

Choose the Best Name for your Brand – The Trademark Spectrum of Strength

By Erica Diangelo | Apr 30, 2020

Choose the Best Name for your Brand – The Trademark Spectrum of Strength Choosing a name for your business or brand is a huge decision. Of course, you will want…

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zoom meeting

Guest Blog: Business Communication During COVID-19 & Beyond

By Erica Diangelo | Apr 15, 2020

As an attorney and entrepreneur with a passion for supporting other entrepreneurs and business owners, I know that now is a more critical time than ever to be bringing valuable…

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person using phone and computer

Protecting Your Business When Using Remote Work Environment Options

By Erica Diangelo | Apr 15, 2020

Times are changing. There is no way for us, as entrepreneurial business owners, not to acknowledge the marketplace has changed. As entrepreneurs, most of us are not lacking in drive…

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christmas tree scantron

Never Christmas Tree a Test

By Erica Diangelo | Apr 1, 2020

Never “Christmas-Tree” a test, or your business messaging. Being wishy washy is a very dangerous thing. You may have heard people raving about clarity of vision, and there’s more than…

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lady with her hands together

The Chick-Fil-A effect

By Erica Diangelo | Apr 1, 2020

For those of us who still choose to enjoy a delicious Chick-Fil-A sandwich or nuggets from time to time, know that it seems like the craving always kicks on a…

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group cheersing beers

On Tap: The Importance of Trademarks for Breweries

By Erica Diangelo | Mar 10, 2020

With St. Patrick’s Day right around the corner, many Americans are likely looking forward to having a few adult beverages. Some will indulge at their local pubs, or fill up…

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stressed business owner thinking hard

Loving and Protecting Your Entrepreneur Lifestyle This February

By Erica Diangelo | Feb 29, 2020

As an entrepreneur, your business is everything. Whether your business is in its fledgling stages or you are already at the next level and hiring your second, third, or fourth…

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