trademark symbol

Principal vs Supplemental Register

By Erica DiAngelo | Aug 4, 2020

When you are establishing trademarks (think names and logos) for your business or brand, be sure to apply for Trademark Registration with the United States Patent and Trademark Office (USPTO)…

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guy texting on his phone

Text Message Marketing: Do’s and Don’ts

By Erica DiAngelo | Jul 24, 2020

With a 98% open-and-read rate, text message marketing can be a successful campaign for any customer-driven business. Whether informing customers about a new product, promoting a sale, organizing events, or…

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scales of justice

SCOTUS, Ruth Bader Ginsberg Weigh in on Trademark Laws for “.com” Entrepreneurs

By Erica DiAngelo | Jul 14, 2020

While the internet makes our lives way easier, it makes intellectual property laws way more complicated. The rise of e-commerce and the digital marketplace has expanded our ideas of intellectual…

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girl sitting on couch with laptop

4 Characteristics of Successful Small Business Owners

By Erica DiAngelo | Jul 8, 2020

Small business owners are among the bravest and most productive people in society. Did you know that, according to government statistics, small businesses account for an incredible 99.9 percent of…

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planner sitting on desk

Crisis to Opportunity: How COVID-19 Can Fuel Innovation

By Erica DiAngelo | Jun 2, 2020

Few people have gone unaffected by COVID-19. Despite the humanitarian and economic costs, however, savvy entrepreneurs can use the crisis as an opportunity to grow. Changing social and economic realities…

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data protection law

General Data Protection Regulation

By Erica DiAngelo | Jun 1, 2020

Keep Data Private: We’ll Assist You with Data Protection for Your Business Data is transferred all around the planet every day. Now more than ever, it’s vital to stay up-to-date…

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makeup products

Branding Tips for the Beauty & Skincare Industry

By Erica DiAngelo | May 13, 2020

Combined, the beauty and skincare industry is estimated to be a $532 billion dollar global industry, of which America makes up 20% of that market share (Forbes), and the skincare…

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business owner working on computer

4 New Online Scams During Covid-19 and How to Protect Yourself

By Erica DiAngelo | May 12, 2020

Unfortunately, scams are a part of life, and scammers are always adopting new techniques and seizing new opportunities to prey on unsuspecting victims. The internet has made access to victims…

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sign that says how to name your business

Choose the Best Name for your Brand – The Trademark Spectrum of Strength

By Erica DiAngelo | Apr 30, 2020

Choose the Best Name for your Brand – The Trademark Spectrum of Strength Choosing a name for your business or brand is a huge decision. Of course, you will want…

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