Archive for July 2020

With a 98% open-and-read rate, text message marketing can be a successful campaign for any customer-driven business. Whether informing customers about a new product, promoting a sale, organizing events, or inquiring about feedback, text message marketing has been increasing in popularity simply because it is a valuable outlet for instant customer engagement and the development…

While the internet makes our lives way easier, it makes intellectual property laws way more complicated. The rise of e-commerce and the digital marketplace has expanded our ideas of intellectual property and challenged the U. S. Patent and Trademark Office’s standards of trademark eligibility. Recently, these challenges made it to the Supreme Court. On June…

Small business owners are among the bravest and most productive people in society. Did you know that, according to government statistics, small businesses account for an incredible 99.9 percent of all businesses in the U.S. and almost half of all employees? Yet, an astounding number of small businesses fail every year. What separates the successes…