Branding Tips for the Beauty & Skincare Industry

makeup products

Combined, the beauty and skincare industry is estimated to be a $532 billion dollar global industry, of which America makes up 20% of that market share (Forbes), and the skincare market making up a whopping 40%* of the overall beauty industry. With such a huge market, competition is fierce. There are hundreds of beauty and…

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4 New Online Scams During Covid-19 and How to Protect Yourself

business owner working on computer

Unfortunately, scams are a part of life, and scammers are always adopting new techniques and seizing new opportunities to prey on unsuspecting victims. The internet has made access to victims especially convenient, and there is no sign of online scams or phishing attacks lessening any time soon. On the contrary, the Federal Trade Commission says…

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